Research In Motion Ltd (BBRY) and the 55 Percent

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But BlackBerry is offering its own unique features as well including Balance, Hub, and the entire gesture basis of operation. Accompanied with the famous security of BlackBerry, the company is even attracting sales from the quit cold turkey group of techies who are searching for the latest and greatest.

The positive news from Research In Motion Ltd (NASDAQ:BBRY) is that fifty-five percent of Q4 Z10 purchases were coming from non-BlackBerry people. This means BlackBerry is successfully connecting with the second and third categories of people listed above and this is critical to the overall success of BlackBerry as a company. To become a major player again, BlackBerry needs to maintain, if not take, market share from Android and iOS. However, BlackBerry has an advantage in that many Android or iOS users are former BlackBerry users who were only willing to give up their BlackBerry because of a lack of features; features that are now available on the Z10. As these people begin to see Z10s in action, they will realize BlackBerry has put out a true rival to Android and iOS products. And to be successful, BlackBerry only needs a fraction of them back.

Q10 and more are coming

While the Z10 was primarily set up to stop the bleeding from categories two and three, the Q10 is designed with the severe CrackBerry addict in mind. With all the features of a Z10, the Q10 adds a physical keyboard for the crowd that loves this aspect of the BlackBerry devices. Many BlackBerry users have put off buying a BlackBerry 10 device because they are waiting for the Q10 to hit stores.

Together, this sets up a positive outlook for the company formally known as RIM. Sales data shows the Z10 is not just pulling for existing BlackBerry users but it is also attracting new customers or at least bringing back former ones. With the Q10 set to debut in less than a month in the United Kingdom and soon after in the United States, Research In Motion Ltd (NASDAQ:BBRY) will finally have two modern devices in circulation; one to sell to existing customers and one to take back former customers. With even more new phones expected after the Q10 debut it will certainly be interesting to see what Heins has up his sleeve at BlackBerry.

The article BlackBerry and the 55 Percent originally appeared on Fool.com and is written by Alexander MacLennan.

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