This week, several of Apple Inc. (NASDAQ:AAPL)’s largest resellers slashed prices on MacBook Pro and MacBook Air models. While price cuts are not the end of the world, it does raise a question: why are resellers deciding to lower prices at this time?
AppleInsider does a good job of breaking down this story, explaining what resellers may be facing at the present time:
“In addition to widespread concerns over Apple's capacity to maintain growth and premium profit margins in its bread-and-butter iPhone business in the face of stiff competition from the likes of Samsung, recent data from U.S.-based market research firms have also done their part to depress sentiment surrounding the company's computer business.”
Apple Inc. (NASDAQ:AAPL) Press Info
What the near future holds for the Apple Inc. (NASDAQ:AAPL) computer business is anyone’s guess, however, the same article goes on to explain that sales numbers may not be up to par.
“One average, analysts have extrapolated those data releases to predict that Mac sales for the three-month period ending December will fall 4 percent year over year to 5 million units — figures that are unquestionably hampered by a roughly estimated 500,000 new iMac units that Apple was unable to push into the channel during the quarter due to well-documented production problems.”
At this time, there is no way of knowing for sure if Apple Inc. (NASDAQ:AAPL) made suggestions to resellers in terms of price cuts. There is a chance that the company’s preferred partners first consulted with Apple before making any decision. Of course, there is a chance this did not happen as well.
Here is more from the same AppleInsider piece: