The freedom that Netflix provided Fincher in making the series in which the episodes didn't have to be uniform in length could be a big selling point in attracting other big names to Netflix's widening checkbook. As pay-TV growth stalls, limiting what traditional content outlets are willing to pay, Netflix is the one with the upside to ramp up its spending on new programming. Sunday night's win by Fincher ices the platform, and it wouldn't be a surprise if Hulu and Amazon.com, Inc. (NASDAQ:AMZN) join Netflix on Emmy ballots sooner rather than later.However, Fincher's win wasn't the only reason Netflix was last night's biggest winner. After all, Time Warner Inc (NYSE:TWX)'s HBO led the way with seven of the 26 Emmys handed out on Sunday night. No, the reason Netflix was the top dog on Sunday night is because so many of the "We have to see this" conversations that erupted in millions of homes across the country will end with subscriptions to Netflix.