Netflix added 2.05 million domestic streaming customers to close out the quarter with 27.15 million accounts. It had only 380,000 defections on the DVD-based end of its business to close out 2012 with 8.22 million mail-checking disc buffs. It's the best showing on either front since Netflix began breaking down its performance this way during the latter half of 2011.
Unbreakable
Yesterday, I asked if Netflix bears should cover their shorts, suggesting that naysayers may want to follow the lead of longtime bear Janney Montgomery Scott analyst Tony Wible in turning bullish on the company last week.
To be fair, no one saw this kind of shorts-chomping blowout coming. Nearly every analyst saw red ink on the bottom line. No one could've fathomed that margins would actually improve on its fading disc-based service or that the contribution profit on the domestic streaming side would be more than enough to offset the loss internationally.
The popularity of Netflix -- now with 33.27 million streaming accounts worldwide and another 8.22 million customers receiving optical discs by mail -- cannot be disputed.
The competition isn't even close.
The company illustrates the difference in the various streaming services by pitting its most popular shows against Amazon.com, Inc. (NASDAQ:AMZN)'s Prime Instant, Hulu Plus, and the Redbox Instant by Verizon (NYSE:VZ) platform that recently launched in beta through Coinstar, Inc.(NASDAQ:CSTR) and Verizon Communications Inc. (NYSE:VZ) .
Taking the top 100 movies and top 100 TV shows available through Netflix, this is how many of these 200 selections are available through the much smaller streaming services:
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