Microsoft Corporation (MSFT): Windows Phone 8 Wins PC Mag Award

Microsoft Corporation (NASDAQ:MSFT) Windows Phone 8 operating system – currently No. 4 in your  smartphone market, but apparently No. 1 in your heart.

While Google Inc. (NASDAQ:GOOG), and Apple Inc. (NASDAQ:AAPL) dominate the smartphone marketplace with their respective Android and iOS platforms, readers of PC Magazine spoke up in the annual Readers Choice Award survey and picked neither as the favorite operating system. On a scale of zero to 10, with 10 being the best, Microsoft Corporation (NASDAQ:MSFT) followed up a tie for the top spot a year ago with winning the Readers Choice Award for Best Operating System with its Windows Phone 8. The new Windows Phone 8 OS recorded an overall rating of 9.0, while the iOS from Apple Inc. (NASDAQ:AAPL) recorded an 8.6. The overall average rating among all OSs in the survey was 8.2 – and the Android OS by Google Inc. (NASDAQ:GOOG) was given an 8.1 rating to list slightly below average alongside the Windows Phone 7 operating system.

Windows 7 tied the Apple iOS for the award last year.

An Interesting Microsoft Corporation (MSFT), Google Inc (GOOG) ShowdownMicrosoft Corporation (NASDAQ:MSFT) was given high marks in several subcategories, including a 9.2 in “likelihood to recommend” to others, 9.2 for reliability, 9.3 for both text messaging and e-mail.

What is really noteworthy about the survey is the primary reason that customers cited for buying their mobile phone. The biggest reason that Apple Inc. (NASDAQ:AAPL) bought their phones was availability of apps, with 57 percent of Apple users declaring that as their first motivating factor. By comparison, 56 percent of Android users chose their phones based on display size or quality, and 55 percent chose them for their 4G capability. On the other hand, a whopping 88 percent of Windows Phone users chose their phone because of the OS itself. That compares to 50 percent of Android users and 37 percent of iOS users.

What do you think? Have you tried a Windows Phone? Do you currently use one? Did you compare the OSs when you last shopped for a phone? Let us know your thoughts about Microsoft Corporation (NASDAQ:MSFT) and its latest Windows Phone iteration. Can it secure at least the No. 3 spot in the market? Let us know your thoughts in the comments section below.

DISCLOSURE: I own no positions in any stock mentioned.

Please see these related MSFT articles:

Is Microsoft Losing Its Advantage?

Microsoft: One of the Greatest IPOs of All Time?

An Unflattering Comparison for the Microsoft Surface

blog comments powered by Disqus
Insider Monkey Headlines
Insider Monkey Small Cap Strategy
Insider Monkey Small Cap Strategy

Insider Monkey beat the market by 52 percentage points in 24 months. Our beta is only 1.2 (don't click this link if beating the market isn't important to you).

Lists

The 10 Best Countries To Work In the World

A Profitable Day At The Track: 5 Tips For Betting On Horses

Tearing You Apart: 6 Bad Habits That Ruin Relationships

Learning on the Job: The 6 Biggest Mistakes Parents Make

Shopaholics Rejoice: The 12 Biggest Malls in the World

Fright Night: 10 Horror Movies Based on True Stories

Mach Mania: The 10 Fastest Jets in the World

Military Heavyweights: The 10 Countries with the Most Tanks

All In: The 7 Richest Poker Players in the World

Abracadabra: The 10 Best Magicians in the World

The 10 Richest Asian Countries in the World in 2014

Eyes in the Sky: 10 Things You Need to Know About Drones

Rising Stars: The 6 Best Silicon Valley Startups

Military Muscle: The 5 Most Advanced Armies in South America

All that Glitters: The 7 Most Luxurious Jewelry Brands in the World

5 Things You Didn’t Know About ISIS but Should

Empowering Your Money: The 5 Best Energy Stocks to Invest In

The 11 Best Android Apps You Can’t Get on iOS

The 10 Most Important International Conflicts in 2014

Mood Enhancers: The 20 Most Uplifting Songs of all Time

Lover Beware: The 8 Countries that Cheat the Most

Breath of Fresh Air: The 25 Countries with the Best Air Quality on the Planet

Singles Beware: The 8 Worst Mistakes Made on First Dates

Healthy and Happy: The 10 Countries with Lowest Healthcare Costs

The 6 Best Company Team Building Activities to Build Workplace Camaraderie

Ships Ahoy: The 10 Busiest Shipping Ports in the World

10 Productivity Tips to Save You Time and Help You Do More With Less

Grab a Bite: The Most Popular Fast Food Restaurants in America

Friday Night Thirst: The 10 Most Popular Cocktails in the World

The 6 Greatest Unsolved Mysteries We May Never Figure Out

7 Useless Products You Never Should’ve Bought

The 5 Reasons Why You’re Single and Miserable

The 7 Most Addictive Foods in the World We Can’t Stop Eating (Even Though We Should)

5 Amazing Places You Can Swim with Dolphins

The Top 7 Most Livable Countries In The World

The 10 Most Expensive Baseball Cards Ever Pulled From A Pack

The 5 Easiest Second Languages to Learn for English Speakers

Silver Spoon: The 6 Richest Families in the World

The 20 Countries with the Largest Prison Populations in the World

The Top 10 Richest Actors in the World

The 10 Best Airline Stocks to Invest In Before They Fly Too High

Burger Kings: The 10 Most Expensive Burgers in the World

The 10 Most Ethnically Diverse Countries in the World

The 10 Most Exclusive Credit Cards in the World

The 10 Most Expensive Cruise Ships in the World

The 10 Fastest Supercomputers in the World

The 10 Best Countries for Doing Business 2015

6 Most Expensive Fruits In The World

10 Worst Airlines in the World

The 10 Biggest Tax Havens in the World to Stash Your Money

Subscribe

Enter your email:

Delivered by FeedBurner

X

Thanks! An email with instructions is sent to !

Your email already exists in our database. Click here to go to your subscriptions

Insider Monkey returned 47.6% in its first year! Wondering How?

Download a complete edition of our newsletter for free!