Microsoft Corporation (MSFT): Windows Phone 8 Wins PC Mag Award

Microsoft Corporation (NASDAQ:MSFT) Windows Phone 8 operating system – currently No. 4 in your  smartphone market, but apparently No. 1 in your heart.

While Google Inc. (NASDAQ:GOOG), and Apple Inc. (NASDAQ:AAPL) dominate the smartphone marketplace with their respective Android and iOS platforms, readers of PC Magazine spoke up in the annual Readers Choice Award survey and picked neither as the favorite operating system. On a scale of zero to 10, with 10 being the best, Microsoft Corporation (NASDAQ:MSFT) followed up a tie for the top spot a year ago with winning the Readers Choice Award for Best Operating System with its Windows Phone 8. The new Windows Phone 8 OS recorded an overall rating of 9.0, while the iOS from Apple Inc. (NASDAQ:AAPL) recorded an 8.6. The overall average rating among all OSs in the survey was 8.2 – and the Android OS by Google Inc. (NASDAQ:GOOG) was given an 8.1 rating to list slightly below average alongside the Windows Phone 7 operating system.

Windows 7 tied the Apple iOS for the award last year.

An Interesting Microsoft Corporation (MSFT), Google Inc (GOOG) ShowdownMicrosoft Corporation (NASDAQ:MSFT) was given high marks in several subcategories, including a 9.2 in “likelihood to recommend” to others, 9.2 for reliability, 9.3 for both text messaging and e-mail.

What is really noteworthy about the survey is the primary reason that customers cited for buying their mobile phone. The biggest reason that Apple Inc. (NASDAQ:AAPL) bought their phones was availability of apps, with 57 percent of Apple users declaring that as their first motivating factor. By comparison, 56 percent of Android users chose their phones based on display size or quality, and 55 percent chose them for their 4G capability. On the other hand, a whopping 88 percent of Windows Phone users chose their phone because of the OS itself. That compares to 50 percent of Android users and 37 percent of iOS users.

What do you think? Have you tried a Windows Phone? Do you currently use one? Did you compare the OSs when you last shopped for a phone? Let us know your thoughts about Microsoft Corporation (NASDAQ:MSFT) and its latest Windows Phone iteration. Can it secure at least the No. 3 spot in the market? Let us know your thoughts in the comments section below.

DISCLOSURE: I own no positions in any stock mentioned.

Please see these related MSFT articles:

Is Microsoft Losing Its Advantage?

Microsoft: One of the Greatest IPOs of All Time?

An Unflattering Comparison for the Microsoft Surface

Comments
Insider Monkey Small Cap Strategy
Insider Monkey Small Cap Strategy

Insider Monkey beat the market by 52 percentage points in 24 months. Our beta is only 1.2 (don't click this link if beating the market isn't important to you).

Lists

The 10 Largest Pharmaceutical Companies In the World

The 10 Most Expensive Android Apps

The 9 Most Expensive Designer Bags in the World

The 7 Most Expensive Real Estate in the World

The 10 Most Expensive eBay Items Ever Sold

The 10 Most Expensive iPhone Apps

The 9 Most Expensive Designer Shoes in the World

The 10 Most Expensive Cigarette Brands

The 10 Most Expensive Law Schools in the US

The 10 Best Wall Street Movies

The 10 Most Expensive Golf Clubs Ever Sold

The 10 Most Expensive Golf Memberships

The 10 Best Disney Characters Ever Created

The 8 Best Foods for Gaining Weight

The 10 Most Expensive Colleges in the World

The 7 Most Memorable Ad Campaigns of All Time

The 7 Most Expensive High Schools in the World

The 10 Electric Vehicles with the Longest Range

The 10 Cities with the Worst Drivers in the World

The 10 Most Expensive Dresses Ever Created

10 Islands to Visit Before You Die

10 Famous Celebrities Who Needed Rehab

The 15 Countries with the Largest Oil Reserves

The 10 Most Overused Excuses in the World

The 5 Best iOS Apps You Can’t Get on Android

5 Companies Damaged By Social Media Blunders

The 10 Most Legendary Blues Songs

The 10 Most Lawless Places in the World

4 Reasons China is a Threat to the US

The 17 Most Sugary Drinks in the World

The 10 Most Ruthless Rulers in History

The 10 Greatest Generals in History

Top 8 Travel Destinations for 2015

The 10 Safest Dog Breeds for Children

The 10 Most Stolen Vehicles in the US

The 7 Most Expensive Celebrity Weddings

The 10 Best LoL Teams in the World

Top 10 Worst Marketing Campaigns Ever Produced

Top 5 Diets that Help You Lose Weight

The 10 Best Ways to Stay Awake

7 Artists That Switched Musical Genres

The 10 Most Expensive Cities to Live in New Jersey

The 10 Best High Schools in New York

The 10 Countries With the Least Gender Inequality

The 6 Biggest Musician-Manager Feuds

The 10 Countries with the Cheapest Gas Prices

The 7 Most Theatrical Bands of All Time

The 8 Worst Band Breakups of All Time

The 10 Most Important South American Leaders

The 7 Most Successful Casting Show Winners

Subscribe

Enter your email:

Delivered by FeedBurner

X

Thanks! An email with instructions is sent to !

Your email already exists in our database. Click here to go to your subscriptions

Insider Monkey returned 47.6% in its first year! Wondering How?

Download a complete edition of our newsletter for free!