There is no denying the fact that the tablet market is heating up. While everybody knows that Apple Inc. (NASDAQ:AAPL) is out in front, thanks to its iPad and iPad mini, there are many companies, including Microsoft Corporation (NASDAQ:MSFT), that are willing to do whatever it takes to grab a larger piece of the pie.
And when we say “do whatever it takes,” it appears that Microsoft has gone to extremes.
To knock Apple down a peg in the tablet market, it is going to take a colossal effort from a competitor. While Microsoft Corporation (NASDAQ:MSFT) may have what it takes, the company is not going to reach the top by lying.
Before we go any further with this thought, let’s take a closer look at the “iPad vs. Windows” comparison published on the Microsoft website.
As you will see in the image displayed, the ad makes it appear that the ASUS VivoTab Smart is bigger than the Apple Inc. (NASDAQ:AAPL) iPad. While there is nothing wrong with a competitor having a larger touchscreen, this appears to be nothing more than a lie.
When it comes down to it, there is some definite gray area and Microsoft Corporation (NASDAQ:MSFT) is doing all that it can to take advantage. In other words, the company realizes that it has to use every trick in the book in order to fight back some market share, no matter how small, from Apple.
Here is where things get interesting. A recently blog post on Curi.us breaks everything down for us. Here is an excerpt:
“This is not to scale. Microsoft has drawn a 10.1 inch tablet 36% larger than a 9.7 inch tablet (140×78 pixels vs 102×79). This is so far off you can visually see it’s wrong.
The iPad has a screen area of 45.16 square inches, which I double checked with a calculator.
The ASUS VivoTab Smart has a screen area of 43.56 square inches. That’s right, the ASUS screen is smaller than the iPad’s.”
If this assessment from Curi.us is accurate, your guess is as good as ours as to what Microsoft Corporation (NASDAQ:MSFT) was thinking. Not only is this misleading, but it probably doesn’t do much in terms of stealing customers away from Apple Inc. (NASDAQ:AAPL).
If nothing else, this goes a long way in showing the entire tablet market that Apple is indeed top dog and that competitors will do whatever they can as they attempt to change this.