Low Cost iPhone: Some people strongly believe that Apple Inc. (NASDAQ:AAPL) needs to roll out a more affordable iPhone as a means of breaking into emerging markets. After all, consumers in many countries, especially those that are underdeveloped, don’t spend nearly as much money on electronics as those in the United States.
While Apple is well aware that it needs to provide cheaper alternatives to these consumers, the Cupertino based company has yet to release any idea that it is working on a cheaper smartphone.
With all this in mind, you have to ask yourself one question: where does this leave Apple Inc. (NASDAQ:AAPL) moving forward, when compared to the competition?
Apple has made quite a few changes in India, hoping to make its popular iPhone more affordable to those in the country who are interested in making a purchase.
For example, Apple Inc. (NASDAQ:AAPL) is now offering a student program in the country. Students who trade in their old smartphone and upgrade to an iPhone will receive a discount of $144. Non-students, however, only receive a discount of $130.
Of course, Apple has not stopped there. The company wants to offer a variety of options for saving, ensuring that the largest group possible is able to take advantage.
Indian consumers who use their American Express credit card will receive 10 percent cash back on their purchase. This is a great way to save big money, without having to do anything special.
Despite the fact that Apple Inc. (NASDAQ:AAPL) is looking to make a push in this market, it is facing quite a bit of competition. For example, Samsung announced last month that it would also be offering ways for its customers to save money in India. And as you know, Samsung is Cupertino’s top competition at the present time.
With this plan in mind, a plan that is going to help consumers purchase an iPhone at a lesser cost, it is safe to say that Apple is going to experience growth throughout 2013.
That being said, it would be interesting to see how much more progress Apple Inc. (NASDAQ:AAPL) could make if it were to offer a more affordable iPhone as opposed to a simple discount.
Do you believe that Apple is well served to spend so much time in India? Do you agree that these types of discounts can help the smartphone giant grab a larger market share in this country?
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