Google Inc (NASDAQ:GOOG)'s Android operating system has achieved quite a bit of success in the mobile space, but the tech giant has yet to make its entry into the OEM (original equipment manufacturer) marketplace. In comScore's most recent estimates, Google's OS held 53.6% of the smartphone platform market, above Apple (34.3%), RIM (7.8%), and Microsoft (3.2%).
Now, when we categorize the market by OEMs, we can see less of a one-horse race so to speak. According to comScore, Samsung held 26.3% of the smartphone OEM market, above Apple (17.8%), LG (17.6%), and Motorola (11.0%).
With that being said, the Wall Street Journal reported last week that Google's Motorola Mobility division was working on an entry into the mobile OEM realm, dubbed the "X phone" by sources close to the project. Aside from the obvious connection with Motorola Mobility, which Google acquired for $12.5 billion earlier this year, the company's new smartphone may include some "cutting-edge features," according to the WSJ.