Green Mountain Coffee Roasters Inc. (GMCR) Earnings: An Early Look

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But the big question facing Green Mountain going forward is whether it will participate further in the new wave of merger and acquisition activity in the industry. With Caribou Coffee having been taken private, smaller companies Coffee Holding Co., Inc. (NASDAQ:JVA) and Farmer Brothers Co. (NASDAQ:FARM) have seen interest levels in their stocks rise, partially in speculation that the takeover craze might lead to further gains. Green Mountain is big enough, though, that it’s likely to be an acquirer rather than a target, and the company has already made a number of buys of K-Cup sellers.

Investors will be looking to confirm that holiday sales of Keurig machines went as well as their preliminary estimates predicted. If Green Mountain’s Keurig volume holds up well, then it could renew shareholders’ confidence in the coffee company going forward.

The article Green Mountain Coffee Earnings: An Early Look originally appeared on Fool.com and is written by Dan Caplinger.

Fool contributor Dan Caplinger has no position in any stocks mentioned. You can follow him on Twitter @DanCaplinger. The Motley Fool recommends Green Mountain Coffee Roasters and Starbucks. The Motley Fool owns shares of Starbucks.

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