Green Mountain Coffee Roasters Inc. (NASDAQ:GMCR) has recently surprised everyone with better than expected earnings results. Since then the company's share price has risen significantly to around $40 per share.

However, even at this price it looks affordable with a P/E ratio of just over 17. This makes it cheaper than most of its peers, including Starbucks Corporation (NASDAQ:SBUX) with a P/E of slightly higher than 30, and looks like a good investment idea. Let’s look at some more details about why you might want to invest in Green Mountain Coffee Roasters.

Green Mountain announced they will be reporting Q1 performance on Feb. 6, which is now less than one month away.  There is one question now bothering many current stock holders, as well as potential investors, is “Are they going to pull it out and deliver better than expected results yet again?”

Argus Research announced they are lifting the rating of Green Mountain to Buy from Hold, as well as pushing the target price to $50. According to Argus, this decision is the result of positive initiatives taken by Green Mountain, which included the introduction of Keurig Vue Brewer and making Starbucks-branded Vue packs for Keurig Vue Brewers.

Competition with Starbucks didn’t really scare many investors on a level that has been predicted in the past. Of course, Starbucks is trying to grab market share of coffee brewer sales in U.S. as well as abroad, but Green Mountain is still a leader in U.S. and will remain so for the foreseeable future. The relationship between these two industry giants should be seen more as a partnership, rather than a competition.

So, 2013 looks like an exciting year for Green Mountain. Rivo, which has been developed together with Lavazza, will shortly be available. It is very exciting, as it will be able to produce high quality coffees at home and will be supported by Lavazza brand. This will be a blow to Strabucks, as Rivo, unlike Verismo, will be able to use any kind of milk you can buy in a supermarket, including soy milk. This is a huge selling point and a win for Rivo.

As the new brewer will be making its way to stores across the U.S. and hopefully internationally, the company will be led by a much different management team. Former Coca-Cola executive Brian Kelly has been in charge since November of 2012 and his experience might benefit Green Mountain in many positive ways.