Google Inc. (NASDAQ:GOOG) has been working to make is various advertising platforms better and more effective for its advertising partners. One of the challenges the company has been facing is being able to effectively move platforms onto mobile devices like tablets and smartphones. Well, it appears that the company is beginning to overcome that challenge.
Google Inc. (NASDAQ:GOOG) is reportedly about to launch its AdWords platform on mobile devices, which means that targeted advertising will soon appear on smartphones and tablets. The upgrades to AdWords will now allow contextual advertising based on things like the location of the device, what the user has been searching for recently, the type of device being used and the time of day.
Google Inc. (NASDAQ:GOOG) senior vice president Sridhar Ramaswamy said in a blog post,"People are constantly connected and moving from one device to another to communicate, shop and stay entertained. Enhanced campaigns help you reach people with the right ads, based on their context like location, time of day and device type."
Here's an example of how this works. If a couple people are interested in looking up a good restaurant for lunch, the mobile AdWords platform could place advertisements for restaurants that are close to where the devices are located. While there may be hundreds of restaurants in the pltform, only the ones that are most relevant to a device's location or time of day.
What do you thin about this new AdWords platform, and how do you think it will affect Google Inc. (NASDAQ:GOOG) in its continuing thirst for advertising revenue? We'd like your thoughts on this mobile ad technology in the comments section below.
DISCLOSURE: I own no positions in any stock mentioned.
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