Dear Valued Visitor,

We have noticed that you are using an ad blocker software.

Although advertisements on the web pages may degrade your experience, our business certainly depends on them and we can only keep providing you high-quality research based articles as long as we can display ads on our pages.

To view this article, you can disable your ad blocker and refresh this page or simply login.

We only allow registered users to use ad blockers. You can sign up for free by clicking here or you can login if you are already a member.

GameStop Corp. (GME), Microsoft Corporation (MSFT) Team Up For Retail Innovation

GameStop Corp. (NYSE:GME) and Microsoft Corporation (NASDAQ:MSFT) are teaming up for the former’s continued assault on improving its customers’ retail experience, a report from GameSpot reveals.

According to the publication’s Eddie Makuch, GameStop Corp. (NYSE:GME) has made Microsoft Corporation (NASDAQ:MSFT) a partner for its GameStop Technology Institute.

Because of the partnership, GameStop Corp. (NYSE:GME) will be using Microsoft Corporation (NASDAQ:MSFT) Azure platform, the same system that’s used on Xbox One’s cloud services.

GameStop Corp. (NYSE:GME), according to Makuch, will use Azure to stream video game and promotional content to mobile devices. What this means is that even if they are on smartphones or tablets, people using GameStop to buy products such as video games will have the ability to view video trailers and other promotional content, the report notes.

GameStop, is GME a good stock to buy, Microsoft, is MSFT a good stock to buy, Microsoft Azure, Xbox Cloud, retail,

However, the Microsoft Corporation (NASDAQ:MSFT) will not only affect the out-of-store experience of GameStop shoppers. Makuch said that Azure will also help GameStop be able to stream game trailers to displays in its stores and more efficiently checkout items for in-store shoppers using the mobile shopping cart service the company has.

Both companies also aim to make the shopping experience for customers more personalized. For example, shoppers who have previously shared their information such as their shopping history through the GameStop Technology Institute application will have a more personalized shopping experience, presumably through suggestions and other features, as GameStop uses Azure cloud technology.

Nontheless, Makuch said that the Azure partnership with Microsoft does not mean GameStop plans to resume streaming video games. It shut down its game streaming service last year.

Chuck Royce’s Royce & Associates owned about 2.91 million GameStop Corp. (NYSE:GME) shares by the end of last year’s third quarter. Also by the end of that quarter, David Abrams’ Abrams Capital Management Microsoft Corporation (NASDAQ:MSFT)

Biotech Stock Alert - 20% Guaranteed Return in One Year

Hedge Funds and Insiders Are Piling Into

One of 2015's best hedge funds and two insiders snapped up shares of this medical device stock recently. We believe its transformative and disruptive device will storm the $3+ billion market and help it achieve 500%-1000% gains in 3 years.

Get your FREE REPORT and the details of our 20% return guarantee today.

Subscribe me to Insider Monkey's Free Daily Newsletter
This is a FREE report from Insider Monkey. Credit Card is NOT required.
Loading Comments...

Thanks! An email with instructions is sent to !

Your email already exists in our database. Click here to go to your subscriptions

Insider Monkey returned 102% in 3 years!! Wondering How?

Download a complete edition of our newsletter for free!