Facebook Inc (FB): Will General Motors Company (GM) Make or Break Its Mobile Ad Platform?

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The risk
On the other hand, what if GM ultimately decides Facebook’s mobile ad platform isn’t as effective as both companies had hoped? After all, regardless of how useful Facebook says its new tools are, it’s the advertisers who have the final say.

If GM pulls the rug out from under Facebook Inc (NASDAQ:FB), it’ll be back to the drawing board for the social-networking giant, which desperately needs to show the world it knows how to monetize the more than a billion monthly active users on its site.

In the end, Facebook shareholders should keep a close eye on what GM thinks of the platform; one way or another, its opinion could very well be a defining moment for Facebook’s future.

The article Will General Motors Make or Break Facebook’s Mobile Ad Platform? originally appeared on Fool.com.

Fool contributor Steve Symington has no position in any stocks mentioned. The Motley Fool recommends Facebook and General Motors and owns shares of Facebook.

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