Facebook Inc (FB) Dramatically Improves Its Ad Business

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Drawing on experience and its feedback from marketers, this consolidation of ad units will undoubtedly drive better results for Facebook advertisers.

Reinforcing Facebook’s moat
These changes shouldn’t be underestimated. Anything that makes ads more effective is a win-win-win for Facebook Inc (NASDAQ:FB), marketers, and members. More effective ads mean better click-through rates and higher return on investment for marketers, more relevant ads for members, and a stronger value proposition to drive sales for Facebook.

The article Facebook Dramatically Improves Its Ad Business originally appeared on Fool.com.

Fool contributor Daniel Sparks has no position in any stocks mentioned. The Motley Fool recommends and owns shares of Facebook and Google.

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