Make no bones about it. Facebook Inc (NASDAQ:FB) is well aware that its future (learn more here) hinges greatly on the ability to attract high quality advertisers. The company’s revenue model is always under a microscope, and the ability to increase advertising profits would go a long way in easing the tension.
BBC News recently published an interesting story, discussing some trouble Facebook has faced as of late: Facebook removes ads from controversial pages to avoid boycott
It appears that some advertisers are not happy with their ads appearing in groups that don’t align with their specific beliefs. Here is what BBC had to say:
“Marks and Spencer and BSkyB were among companies to suspend advertising after complaints that adverts had been placed on pages with offensive material.
The social network is now planning to remove any advertising from many of its pages.
Facebook’s move follows complaints about a Sky advert promoting an M&S voucher.
The advert was placed on a Facebook page called “cute and gay boys”. The page featured photographs of teenage boys.”
As you can see, these advertisers have a legitimate beef. They are spending a lot of money to push their message via Facebook Inc (NASDAQ:FB), and they don’t want any advertisements to be associated with content that could be considered “borderline” by some.
This may mean a lot more work for Facebook, but in the long run it is something the company has to pay close attention to. The last thing the social networking giant wants to do is anger advertisers, as this could have a negative impact on its bottom line in the future.
The article went on to add more about how Facebook Inc (NASDAQ:FB) is approaching this:
“According to one source, Facebook will create a “gold standard” of around 10,000 pages that are deemed suitable for adverts, and then inspect other pages to see if they can be added to the list. All adverts will be removed from other pages.”
It is good to see that Facebook is taking this seriously, realizing the importance of only including ads on pages that are considered suitable for advertising.
Moving forward, the company will no longer place ads on pages that feature any sort of violent or sexual content, even in the case that the content is not breaking its terms of service.
As you can see, Facebook Inc (NASDAQ:FB) is going to play it safe from here on out. This is good news for both the company and its many advertisers.