Facebook Inc (FB) Continues Its March Towards Mobile Domination

Facebook Inc (NASDAQ:FB) has been busy making moves to improve its chances of mobile domination.

The company announced plans to offer free or discounted data access to Facebook Messenger users on any browser-capable mobile device in 14 countries across the globe. Focused primarily in emerging markets, Facebook Inc (NASDAQ:FB) has clearly set its sights on increasing usage within some of its high-growth markets, which for the time being make up a small percentage of Facebook’s total revenue. As of last quarter, only 23% of FB’s revenue came from outside the U.S. and Western Europe.

Facebook Inc (NASDAQ:FB)

Here’s look at you, Google Inc (NASDAQ:GOOG)
Google
too, is after the next billion Internet users, which is why it launched the Google Free Zone late last year. FB seems to have taken a page out of the Free Zone’s playbook, which offers free mobile Internet access to Google Search, Gmail, and Google Plus in three emerging-market countries. Overall, it’s expected that 2 billion more Internet users will come online in the next three to five years, of which the vast majority will experience the web for the first time on a mobile device and are likely to live in emerging markets. Internet giants are laying down a solid foundation now for this new generation of Internet users as a way to build valuable mindshare over time.

Connecting the dots
Not only is Facebook Inc (NASDAQ:FB) going after emerging market growth in a big way, it’s also teamed up with data companies Acxiom, Epsilon, and Datalogix, to begin connecting offline loyalty card activity to Facebook profiles by finding common data points between the two, like an email address or phone number. The goal here is to increase the effectiveness of advertising on mobile, while simultaneously improving the advertising experience for the user. If done correctly by keeping privacy concerns at bay, Facebook Inc (NASDAQ:FB) could be sitting on the highly coveted Holy Grail of mobile advertising.

Embracing mobile
Facebook Inc (NASDAQ:FB)’s recent efforts continue to indicate that the company is fully embracing its future as a mobile company, despite the threat of cannibalization. The company has been hard at work bolstering its analytics suite in an effort to better show marketers that clicks are a worthless measurement. By simultaneously attacking both the highly profitable U.S. with connecting online and offline activity and the emerging growth story at the same time, it’s become clear that Facebook Inc (NASDAQ:FB) is further along the path of proving its worth to investors.

The article Facebook Continues Its March Towards Mobile Domination originally appeared on Fool.com.

Fool contributor Steve Heller owns shares of Google. The Motley Fool recommends Facebook and Google. The Motley Fool owns shares of Facebook and Google.

Copyright © 1995 – 2013 The Motley Fool, LLC. All rights reserved. The Motley Fool has a disclosure policy.

blog comments powered by Disqus
Insider Monkey Headlines
Insider Monkey Small Cap Strategy
Insider Monkey Small Cap Strategy

Insider Monkey beat the market by 52 percentage points in 24 months Click to see monthly returns in table format!

Lists

The 10 Most Expensive States to Own a Car In

Top 10 Business Schools in US: 2014 Rankings

Top 20 Female Billionaires in 2014

6 Movies That You Should Watch to Better Understand The Cold War

Top 15 Best Paying Jobs for Women in 2014

Top 6 Things Rich People Do Differently Every Day

5 Retirement Mistakes To Avoid (and Einstein’s Famous Quote)

11 Smartest People in the World

6 Films About the Financial World You Need To Watch (While “The Wolf” is Not Around)

Warren Buffett and Billionaires Are Crazy About These 7 Stocks

The Top 10 States With Fastest Internet Speeds

10 Best Places to Visit in USA in August

Top 10 Cities to Visit Before You Die

Top 10 Genetically Modified Food In the US

15 Highest Grossing Movies Opening Weekend

5 Best Poker Books For Beginners

10 Strategies Hedge Funds Use to Make Huge Returns

Top 10 Fast Food Franchises to Buy

10 Best Places to Visit in Canada

Best Summer Jobs for Teachers

10 Youngest Hedge Fund Billionaires

Top 10 One Hit Wonders of the 90s

Fastest Growing Cities In America

Top 10 U.S. Cities for Freelancers

Top 9 Most Popular Free iPhone Apps

Top 10 Least Expensive Private Business Schools in the US

Top 15 Most Expensive Countries in the World – 2014

Top 6 Tax Scams and How to Protect Yourself

Top Businesses to Invest In

Top 5 Things You Might Be Doing Wrong With Your Business

Top 5 Strategic Technology Trends in 2014

Top Rags to Riches Stories

Parenting Behavior That Promotes Future Leaders

Top 5 Mistakes Made by Small Businesses

Top 5 Most Common and Potentially Devastating Financial Blunders

Top 5 Highest Paying Jobs for Web Designers

Top 6 Most Respected Professions that Also Pay Well

Top 5 Pitfalls Investors Should Avoid

Top 6 Lawyers and Policy Makers Under 30

Top 6 New Year’s Resolutions for Entrepreneurs

Top 7 Locations to Check in on Facebook

Top 5 Mistakes made by Rookie eBay Sellers

Top 7 eBook Publishers in 2013

Top 6 Health Industry Trends in 2014

5 Lessons for Entrepreneurs from Seth Godin

Top 5 Success Tips from Jordan Belfort – the Wolf of Wall Street

Best Master’s in Finance Degree Programs

Top 6 Earning Celebrities Over 50

The most expensive sports to play

Top 7 Earning Celebrities Under 25

Subscribe

Enter your email:

Delivered by FeedBurner

X

Thanks! An email with instructions is sent to !

Your email already exists in our database. Click here to go to your subscriptions

Insider Monkey returned 47.6% in its first year! Wondering How?

Download a complete edition of our newsletter for free!