Chose Google Inc (GOOGL) or Apple Inc (AAPL), Put Yourself Between a Rock and a Hard Place

Jim Iuorio of TJM Institutional Services declared on CNBC that he thinks that Google Inc (NASDAQ:GOOGL) is more attractive as an investment than Apple Inc. (NASDAQ:AAPL) is, although he expects the stock prices of both companies to increase. These two tech titans seem to exhibit different competitive advantages with respect to each other. Apple Inc. (NASDAQ:AAPL) has more faithful consumers, while Google Inc (NASDAQ:GOOGL) appears to be better equipped.

Google Inc (NASDAQ:GOOGL) has gained about 6% of value year to date, up to almost $595, and it bears a lot of potential for the future. This is a result of strengthening its influence in the search engine market

“I have them both, long exposure to both. I would increase my long exposure to Google for trades above like $605 – $607,” added Mr. Iuorio.

Apple Inc. (NASDAQ:AAPL)’s stock price rose by 25% starting with December 31 2013, it proved to be almost five times more efficient in this term than the previous company. However, from a technical point of view its iPhone 6 is only marginally better than the previous model, according to TJM’s analyst, thus products with the Apple logo might lose popularity even to devices coming from Samsung.

“If you pick one it doesn’t necessarily mean that you hate the other so I kind of like them both. I agree with Peter, I think Google Inc (NASDAQ:GOOGL)’s better,” said Jim Iuorio.

It’s currently difficult to actually compare how the companies will be doing in terms of valuation, but we might get a clearer picture in the near future. They compete only in several markets and it’s not a deadly fight as the businesses can prosper simultaneously. However, Google Inc (NASDAQ:GOOGL) feels more secure since its core revenue comes from an industry where Apple Inc. (NASDAQ:AAPL) has very reduced coverage.

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