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How BlackBerry Ltd (BBRY) Can Succeed Without Competing With Apple Inc. (AAPL): Ari Zoldan Ari Zoldan

BlackBerry Ltd (NASDAQ:BBRY) is not focusing on the consumer market as far its new phone, The Passport, is concerned, instead, the enterprise market seems to be the new targeted clientele.  On an interview with CNBC Ari Zoldan of Quantum Networks explained how this play potentially signals the revival of the once prominent smart phone manufacturer. He was joined by Lou Basenese of Disruptive Tech Research who didn’t see eye to eye with him on the matter.

Zoldan even called John Chen, BlackBerry Ltd (NASDAQ:BBRY)’s CEO, ‘super smart’ as far as his new policy of client refocus was concerned. He explained that this enables BlackBerry Ltd (NASDAQ:BBRY) to carve its own niche in the mobile phone market by offering services like improved security which other manufactures still haven’t capitalized on.

BlackBerry Ltd (NASDAQ:BBRY)

“[…] I think that you don’t need to be the number one, number two or number three dominant player in the marketplace. The wireless space is tremendous. You could be a really really good number four and I think that their focus is, it’s government, it’s enterprise, it’s security, it’s all the things that other manufacturers and head set players are not […],” said Zoldan.

Lou, however had completely opposite views on the future of BlackBerry Ltd (NASDAQ:BBRY). He compared the Blackberry to RadioShack Corporation (NYSE:RSH) a couple of times, which is a struggling electronics retail stores franchise.

Lou said that despite BlackBerry Ltd (NASDAQ:BBRY)’s turnaround from lows in December 2013 when the stock was trading at about $5.9 to yesterday’s closing bell price of $10.93, BlackBerry Ltd (NASDAQ:BBRY)’s ship is ultimately going to sink.

He added that the company’s last product Blackberry 10 was a flop and the company is desperately trying to say relevant in a business that might have sailed too far ahead from its line of sight.

However, if we do not compare Blackberry with the giants of  smart phone industry and take into account the company’s focus on security as its main selling feature, there is a good chance that the company will rebound. At $10.93, with possibility of a rally, it’s not a very expensive bet either.

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