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BlackBerry Ltd (BBRY) Gives Smartphone Consumers Choices

BlackBerry Ltd (NASDAQ:BBRY) may not be holding onto much of the smartphone market, but this doesn’t mean the company has lost all hope for the future. Its Passport is performing nicely, due in large part to its unique shape, size, and feature set.

The large square touch screen is what attracts many people to the Passport, but most find that this is just the beginning. Yes, the screen size and shape makes the device more functional than the competition. But there are other things, such as a 3450 mAh battery with up to 30 hours of battery life, that have people talking.

BlackBerry Seeing the World in Color

BlackBerry Ltd (NASDAQ:BBRY) is excited to bring color to the smartphone world, having previously released the Passport in black and white, along with a Limited Edition Red device.

Now, the company is taking things one step further with a Limited Edition Black and Gold Passport. The size and features remain the same, but when you carry this smartphone you are sure to give off a little more “bling.”

Some people have taken on the task of converting their own BlackBerry Passport to gold. While this is an idea to consider, it is a bit too much work (and a bit too expensive) for most people.

BlackBerry Ltd (NASDAQ:BBRY) is offering this limited edition Passport to 50 people worldwide. That’s right: when BlackBerry says “limited edition” it truly means it. You can be rest assured if you buy one of these that there will not be more than 49 others who have the same device.

Making things even more exciting is that each of the 50 will have a production number as well as engraving that says “Limited Edition.” On top of this, it comes with a luxurious Valextra cover for protection.

If you live in the United States and want to purchase a gold BlackBerry Passport, you can do so by visiting its official store. It may set you back $899, but many will be willing to spend the money to get a smartphone that is nearly one of a kind.

BlackBerry Ltd (NASDAQ:BBRY) knows this limited time offer is sure to come and go quickly. The question is: how long will it be before all 50 of these devices are gone?

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