Associated Banc Corp (ASBC), Firstmerit Corp (FMER): The Best Little Reality Show You’ll Never See

Why hasn’t anyone done a reality show about newly minted fracking millionaires and how they deal with their newfound wealth.  The working title could be What the Frack?!. In North Dakota alone possible new stars of a fracking millionaire show are being created at a rate of a dozen a week.

But there is another unheralded region that is experiencing its own fracking wealth creation from… sand. And these millionaires, like the shale rich, need help with their sand riches.

Associated Banc Corp (NASDAQ:ASBC)

Whither the sand dollars?

Yes, the area along the Minnesota-Wisconsin border is full of the sand that fracking requires. And it’s making millionaires from former farmers.

Regional banks benefit from being these little lost millionaires’ new wealth managers. Cornell University economist David Kay found that Pennsylvania landowners with fracking profits spent 55% of the proceeds on savings and investment; and so will the Cheeseheads and Minnesotans (to a much lesser extent with fewer mines) save and invest their sand dollars.

Phil Davies, senior writer for the Fedgazette of the Federal Reserve Bank of Minneapolis, wrote,

Besides jobs, sand mining has created a “wealth effect” in rural communities—lucrative payments to landowners who sell or lease their land to mining companies. Spending by sand millionaires—along with purchases of goods and services by mining companies, mining-related businesses and their workers—percolates through local economies, benefiting enterprises with little connection to mining.

There aren’t many publicly traded banks to play in the Wisconsin sandbox. Two of the biggest as of 2008 were either bought out by private equity like Marshall & Isley or Anchor BanCorp Wisconsin. Last big man standing is Associated Banc Corp (NASDAQ:ASBC). It has a $2.54 billion market cap and is trading at a 17.71 trailing P/E with a 2.10% yield. It earns the lowest corporate governance risk rating of 1 (the best).

This bank holding company primarily does business in Wisconsin, Minnesota, and Illinois. Its Consumer Banking division offers Private Client Service wealth management services the sand rich need: estate planning, investment management, personal trusts, and so on. The company has many branches in towns and counties listed as hot spots for sand mines in Wisconsin and Minnesota. It also has Commercial Banking and Risk Management divisions.

As of the 2012 annual report, the company had $23 billion in assets, $15 billion in loans, and $17 billion in deposits. Its profit margin is 19.27% and its operating margin is 32.81%.

This bank stock is up 25.33% over the last year, and the short interest is growing, currently at 5.30%. More due diligence is not as it has only recently returned to profitability after the financial crisis, but the company is trading slightly under price/book at 0.90.

Another name is an Ohio diversified financial services company, Firstmerit Corp (NASDAQ:FMER), which recently bought up Michigan-Wisconsin bank Citizens Republic Bancorp in April.

Firstmerit Corp (NASDAQ:FMER) has a low P/E of 14.78 and an attractive yield of 3.40%. Its market cap is slightly larger at $3.1 billion. Its branches are mostly in Ohio, with some shale wealth exposure from Western Pennsylvania, but with this Citizens Republic Bancorp purchase they will be able to provide full service wealth management to the fine people of Wisconsin.

Oppenheimer analyst Terry McEvoy picked Firstmerit Corp (NASDAQ:FMER) as one of his top three regional banks, liking the Citizens Republic acquisition and giving the name an $18 price target and an Outperform rating.

Short interest decreased significantly in Firstmerit Corp (NASDAQ:FMER) by 70% from numbers released by NASDAQ at the end of April. The company has also been seeing some insider buying, not only by director Russ Strobel but by several other insiders, too.

The company’s rofit margin is 21.94% and its operating margin is 33.73%. The stock is up 23.32% over the last year. FirstMerit is trading at a price/book of 1.26.

The third bank is headquartered in Minnesota, but has 25 branches in Wisconsin and is considered a competitor of Associated Banc Corp (NASDAQ:ASBC): $2.25 billion market cap TCF Financial Corporation (NYSE:TCB). It has a 25.94 trailing P/E and a forward P/E of 12.54 with a 1.40% yield. Although the yield is small it has paid a dividend for 25 consecutive years.

Of these three banks, TCF financial, a bank holding corporation, has the most red flags. Its Chairman and CEO William Allen Cooper sold 500,000 shares worth $7.5 million in early May. He has over 1 million shares remaining, but that sale equated to roughly a third of his holdings. That was easily the largest insider sale at the company for two years. However, FMR LLC still owns a 14% stake in the bank.

It is also more exposed to consumer real estate loans and less exposed to the sand riches. Its PEG ratio is higher than its peers and sector, and analysts expect only a 6.25% five year EPS growth rate.

The Foolish takeaway

As the Minneapolis Fed writes, the Wisconsin frac sand mines are bringing jobs and industry to Wisconsin, and until demand is finally exhausted it will be boom times there. Of these three banks FirstMerit is the best bet on the almighty sand dollar with the highest yield and insider conviction. And if there ever is a What the Frack! show, I want a cut!

Map source: The FED Gazette, published by the Federal Reserve Bank of Minneapolis.

AnnaLisa Kraft has no position in any stocks mentioned. The Motley Fool owns shares of FirstMerit.

The article The Best Little Reality Show You’ll Never See originally appeared on Fool.com.

Copyright © 1995 – 2013 The Motley Fool, LLC. All rights reserved. The Motley Fool has a disclosure policy.