Speaking about a recent report from Apple Inc. (NASDAQ:APPL), which is looking to entering the homeware segment, CNBC’s reporters from the ‘Squawk Alley, Carl Quintanilla, Jon Fortt and Kayla Tausche, discussed the various possibilities that can exist when companies as Apple Inc. (NASDAQ:APPL) and Google Inc (NASDAQ:GOOGL) enter into our homes.
“NEST’s approach is, people care about these individual devices, thermostats, smoke detectors, there doesn’t need to be one centralized hub or management experience for all of that. At least not at this point. It will be interesting to see if Apple takes a different position, after all; it’s had iTunes, it’s had the app store. It’s tended to be more centralized in its approach. So, if Apple comes out with some device or some control panel, the approach will probably be different than Google’s, I would guess,” Jon Fortt said.
Meanwhile, Tausche highlighted the fact that a recent Goldman Sachs Group Inc. (NYSE:GS) report listed down a number of companies that will be a part of the ‘Internet of Things ‘ covering industries like industrial, healthcare, homes, cars, etc. She added that the report doesn’t mention Apple Inc. (NASDAQ:APPL) and has companies like Sonos, Samsung, etc.
Replying to this, Kara Swisher, who is a co-founder of Re/code, a technology website, said that Apple Inc. (NASDAQ:APPL) may enter the market with a software methodology instead of different hardware devices for homes. She added that Apple would try to work with people having home systems.
According to Swisher, it can be an Apple vs. Google Inc (NASDAQ:GOOGL) world, were our homes, cars, etc. would be working on a single system and the competition will mainly be around which system picks up with consumers. At the same time, Swisher commented on the Apple Inc. (NASDAQ:APPL)’s upcoming launches.
“I think there’s going to be a new iPhone, no question. It’s going to be bigger, it’s going to be a different shape, and I think these watches are going to come out, or these devices that are on your hands and the held stuff. But they (Apple) have to be in a lot of devices. Apple can’t make all these devices. Their software has to work. Just the way they do with iTunes, getting them on windows computer.”
Swisher stressed of the fact that as the introduction of iTunes on Windows was critical for its widespread adoption, it is necessary that any future software systems that Apple creates are compatible with a wide range of devices that are not manufactured by Apple Inc. (NASDAQ:APPL).