Apple Inc (AAPL), Tim Cook’s Announcement Is A Wholly Irrelevant Factor, Economically Speaking: Barney Frank

Apple Inc. (NASDAQ:AAPL)’s CEO wrote a letter for Bloomberg Businessweek in which he made public his true sexual orientation. Besides being “an engineer, an uncle, a nature lover, a fitness nut, a son of the South, a sports fanatic”, Tim Cook also said that he is proud to be gay. CNBC tried to depict the implications of this announcement and what it might change. Apple Inc. (NASDAQ:AAPL)’s been previously close to minorities and has been battling for equal rights, but this latest piece of information shows that it all comes from actual experience of the fact.

“When the man who has been the leader for several years with great success of one of the most important and successful businesses in America says ‘oh, by the way, you know those people about whom you had these negative feelings. Well, I’m one of them’. That does such an enormous amount to diminish the negative feelings, ” expressed Former Congressman Barney Frank.

So, Apple Inc. (NASDAQ:AAPL)’s activities will certainly we unaffected by what was written in the letter as its sole purpose was to give some hope and support for those that find it difficult to be completely at rest with their sexuality. Hopefully, Apple Inc. (NASDAQ:AAPL)’s fans and everybody else will not counter-react to the news as it will virtually change nothing in the company and a very selected few will be actually affected by it.

“I think it was a good thing that he didn’t do this right away, people knew that he was gay. I, certainly at first, was surprised that he’d come out as I thought he already was. But, I think it was a very wise decision not to do it on the first day, but to have been there for several years so that people could not form a kind of prejudice judgment beforehand,” said Barney Frank.

Probably, it would be better to experience no need in making such disclosures as there would be no individuals somehow suffering from twisted perceptions of one’s sexual orientation, but till then we’ll just salute Apple Inc. (NASDAQ:AAPL)’s  nondiscriminatory approach to business and ethics.

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