The relationship between Apple Inc. (NASDAQ:AAPL) and Samsung is a strange one. The two companies are big rivals in the smartphone market, and have been locking horns in courtroom battles all around the world. Of course, Cupertino has relied on Samsung as part of its supply chain for many years. Confused yet? We have talked a bit about the two companies in the past, including this recent story.
According to the team at Quality Insights, as noted by Naver, a China based news source, Apple has beat out Samsung in customer satisfaction in South Korea.
While this may not sound like a big deal, it is important to note one thing: South Korea is Samsung’s backyard. It goes without saying that the company never wants to see Apple Inc. (NASDAQ:AAPL) come in from the outside and do big things. Especially when it comes to customer satisfaction.
For a better idea of what the data had to say, we translated the news story. Here is what you need to know:
“Experience marketing company specializing in Quality Insights from March to April in the last 14-64 years held a cell phone 44,168 people to target survey results, Apple’s A / S with 52% satisfaction rate Samsung (50% ) · LG Electronics (46%), Pantech (34%) than the 2nd apseotdago said.”
If you are having a difficult time understanding this information, due to the translation, let us take a stab at it for you.
In short, this shows that Apple Inc. (NASDAQ:AAPL) came out on top with a satisfaction rate of 52 percent. This is followed up by Samsung’s 50 percent and LG at 46 percent.
As you can see, Cupertino does not have a very large lead on Samsung and LG. That being said, any lead, especially one in South Korea, is one that Apple has to be excited about.
If you don’t believe this data to be accurate, keep in mind that it takes into consideration the survey of more than 44,000 smartphone owners. This is no small sample.
Apple Inc. (NASDAQ:AAPL) has always paid close attention to customer satisfaction. Cupertino wants its buyers to be happy, and this holds true throughout every market in the world.
For now, it looks like Apple Inc. (NASDAQ:AAPL) is top dog in South Korea as far as smartphone customer satisfaction is concerned. This is a huge blow to Samsung, and something the company hopes to rectify in the near future.