Apple Inc. (AAPL) Products Make Up the ‘Bulk’ of Mobile Traffic: eBay VP

Last week, we discussed Apple Inc. (NASDAQ:AAPL)‘s dominant Black Friday, not in terms of sales, but by looking at how people were doing their online shopping (see “It Was an ‘iFriday’ to Remember“). Interestingly, Apple’s iPad accounted for close to 90% of the traffic on this date — in addition to Cyber Monday — even though it holds just over half of the official tablet market share.

Apple Inc. (NASDAQ:AAPL)

For the most ardent Apple fanboys, this only confirms what Tim Cook said at his company’s last product release, mentioning a figure close to this 90% mark. Interestingly, VP of Mobile at eBay Inc (NASDAQ:EBAY) Steve Yankovich added to this conversation on Bloomberg TV yesterday on the network’s “Bloomberg West” segment. When asked just how much traffic Apple’s iOS family contributed to eBay’s mobile platform, which is estimated by Nielsen to have the largest pure e-commerce user base, ahead of even Amazon.com, Inc. (NASDAQ:AMZN), he had this to say:

“[...] the whole iOS family, that’s the bulk of our number. So, engagement on iOS is high; it’s fantastic. Android has a similar size — and some people say a larger footprint worldwide — but the engagement is less, and you can speculate all kinds of reasons why.”

While Yankovich is saying what we’ve all heard before, it’s extremely encouraging for Apple Inc. (NASDAQ:AAPL) bulls to hear it from the largest mobile e-retailer. We’ll leave the VP’s call for speculation on why iOS engagement is higher than Android — at least on eBay’s platform — up to the reader, but it’s undoubtedly a function of Apple’s focus on usability.

Interestingly, when asked what he seeks in the future, Yankovich mentioned an interest “augmented reality” via mobile devices, though he wasn’t specific on the details. Technically, AR technology already exists in certain aspects of present smartphone design, but it’s worth mentioning that both Apple Inc. (NASDAQ:AAPL) and Google could introduce fully fledged AR glasses in the not-so-distant future (see: “Are Google Style, Apple Glasses Really That Far-Fetched?“).

What are your thoughts on Yankovich’s comments about Apple iOS engagement versus Android engagement? Does it support your conclusions drawn by earlier reports on this subject, or is data from one e-commerce company not enough to make such a claim about AAPL? Let us know in the comments section below.

Comments
Insider Monkey Small Cap Strategy
Insider Monkey Small Cap Strategy

Insider Monkey beat the market by 52 percentage points in 24 months. Our beta is only 1.2 (don't click this link if beating the market isn't important to you).

Lists

The Highest Grossing Musicals on Broadway

The Most Successful Reality TV Stars

Cheapest Cities to Visit in the US

Most Expensive Summer Camps

Most Expensive Animals in the World

Most Expensive Specialty Crops in the World

Movies That Took Ages to Make

The Longest Hollywood Films Ever Made

Most Expensive Concert Stages

The Richest Bands of all Time

10 Most Corrupt Countries 2013 List

10 Countries with the Highest Quality of Life Index

Most Expensive Mattresses in the World

5 Smallest Countries by Land Area

The Ultimate Heartbreak Songs

Richest Teenagers in the World

10 Most Haunted Places in America

10 Best Places to Retire in Florida East Coast

Top 10 Places to See Before You Die

Top 8 Countries in the World Where Justice Prevails

10 Richest States in America

15 Wealthiest Countries in the World

Richest Singers in the World

Most Expensive Tasting Menu in New York City

Most Expensive Baby Items in the World

Most Expensive Hotel Suites in Vegas

Most Expensive Brunch in New York City

Most Expensive Beef Cuts in the World

25 Best Colleges to Get a Job

Top 10 US Supermarkets

The 25 Most Dangerous Cities in the World to Visit

Most Expensive Xbox Games

Top 11 Cities Where Billionaires Live

Top 10 Most Charitable Companies in America

Most Expensive Seafood in the World

The 10 Wildest Conspiracy Theories

The 10 Best Job Markets in the US

Top 10 Accounting Scandals of All Time

The 25 Biggest Cities in the World

Top 10 Best Paying Virtual Jobs

Most Expensive Leather Shoes in the World

Top 6 Things to Buy in March

The 10 Most Stressful Jobs in America – 2014 List

Top 10 Jobs for Introverted People

Top 10 Honeymoon Destinations in the World

Top 10 Highest Paying Jobs in the World

Most Expensive Day-Care in New York City

The 10 Cheapest Places to Retire Abroad

Top 10 Most Expensive Luxury Cars in the World – 2014

Killer Small Business Ideas

Subscribe

Enter your email:

Delivered by FeedBurner

X

Thanks! An email with instructions is sent to !

Your email already exists in our database. Click here to go to your subscriptions

Insider Monkey returned 47.6% in its first year! Wondering How?

Download a complete edition of our newsletter for free!