Apple Inc. (AAPL) is Target of New Samsung Ad – Surprise!

Apple Inc. (NASDAQ:AAPL) may not be at the top of the market share in the smartphone and tablet market, but it appears that rather than touting its own Galaxy Note 10.1 – the one device that the jury decided did not infringe on Apple patents in that epic U.S. court battle last month – Samsung Electronics Co. Ltd. is going to act like the challenger to Apple’s throne in its new advertisement, which has reportedly been in production.

Apple Inc. (NASDAQ:AAPL)

Although Samsung handsets, which run the Android operating system by Google Inc. (NASDAQ:GOOG), dominate the mobile landscape (at least at this point, with Wednesday’s iPhone 5 launch perceived to be a game-changer), the South Korean company seems to be acting like the underdog in its new ad, which seems to take shots not as much at Apple Inc. (NASDAQ:AAPL) but at the loyal followers of the iDevices.  Though the commercial is still under wraps – some seem to think it will begin airing in the very near future to coincide with the iPhone/iPad release into the market, expected for later this month – the concept of the ad seems to evolve around a long line of Apple Inc. (NASDAQ:AAPL) customers outside a presumed Apple Store, waiting for the next iDevice (appears to be an iPad in the commercial), while some Samsung customers walk happily past, showing off their Galaxy Note 10.1 – as if to show what those Apple fanatics are missing out by waiting in line, when they could already be operating a tablet that is just as great.

Samsung might need to be careful when it focus-groups this ad, if it indeeds turns out like the concept. Apple Inc. (NASDAQ:AAPL) might get ruffled in one way, but the fans might take the commercial as a slight – whereas Apple might just see this is Samsung realizing that it might lead in sales, but it knows or thinks of Apple as the king – as is generally perceived in some parts of the world.

It will be interesting to see how this ad plays out, and whether this actually reinforces the reputation of Apple Inc. (NASDAQ:AAPL) as the innovator and the king of the mobile tech world. Certainly investors would like to see this campaign come out this way – especially investors like hedge-fund manager Julian Robertson of Tiger Management.

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