Apple Inc. (AAPL) Deserves a Place in the Dow

The Dow Jones Industrial Average (INDEXDJX:.DJI) includes 30 of the most prestigious U.S. companies in the world, with most of them leaders in their respective fields. Yet the Dow doesn’t include Apple Inc. (NASDAQ:AAPL) — the biggest company in the world throughout most of 2012 and still the biggest technology company by a wide margin. Here are just a few of the many reasons Apple Inc. (NASDAQ:AAPL) deserves to take its place in the Dow.

1. A dominant brand.
Apple Inc. (NASDAQ:AAPL) has done an amazing job of bolstering its brand presence around the globe in recent years. Just last year, Interbrand ranked Apple Inc. (NASDAQ:AAPL) as the second most valuable brand in the world, finishing second only to The Coca-Cola Company (NYSE:KO) and earning the distinction of seeing its brand value more than double in just a single year to more than $76.5 billion. By demonstrating its desire to give people exactly what they want — often before they even know it — Apple Inc. (NASDAQ:AAPL) has captured a nearly fanatical loyalty among many of its customers.

Source: Apple Press Info.

2. A lucrative dividend.
Every stock in the Dow pays a dividend, but until recently, Apple Inc. (NASDAQ:AAPL) didn’t. Last year, though, Apple paid its first quarterly dividend in 17 years, and its 2.5% dividend yield equates to about $10 billion in dividend payments to shareholders on an annual basis. Apple has clearly established itself as a stock not only for growth investors but for those seeking income as well.

3. A history of product innovation.
The company that created the iPod, iPhone, and iPad has revolutionized the way people deal with computing devices. Some question whether the death of Steve Jobs put a halt to Apple’s innovative tradition, but Apple hasn’t stopped seeking new ways to bring valuable and exciting products to market, and the company has retained its top ranking from management consultant Booz & Company despite spending a fraction of what competitors Samsung and Microsoft Corporation (NASDAQ:MSFT) pay for research and development.

Source: Apple Press Info.

4. The ability to split its stock.
The reason most often cited for Apple’s not being in the Dow is that its share price so high that it would create a severe imbalance in the price-weighted average. Yet while Apple hasn’t split its stock lately, it has done so in the past, with its most recent split coming in 2005. If a spot in the Dow were on the line, CEO Tim Cook would probably jump at the chance to do a stock split.

5. The perfect opportunity for the Dow to add a stock at a cheap valuation.
The Dow has historically had a mixed track record in its timing in adding new companies. It added Microsoft Corporation (NASDAQ:MSFT) near its tech-bubble peak, as the stock performed dismally during the ensuing tech bust. But with Apple now 40% off its highs, the managers of the Dow have a chance to avoid the buy-high mentality that it has sometimes used before.

Get Apple into the Dow!
Many Apple hecklers will undoubtedly argue that the company’s best days are behind it. Yet because of both its past accomplishments and its potential for growth well into the future, the Dow would be well served by admitting Apple to its ranks.

The article Apple Deserves a Place in the Dow originally appeared on Fool.com.

Fool contributor Dan Caplinger owns shares of Apple. You can follow him on Twitter: @DanCaplinger. The Motley Fool recommends Apple and Coca-Cola and owns shares of Apple and Microsoft.

Copyright © 1995 – 2013 The Motley Fool, LLC. All rights reserved. The Motley Fool has a disclosure policy.

blog comments powered by Disqus
Insider Monkey Headlines
Insider Monkey Small Cap Strategy
Insider Monkey Small Cap Strategy

Insider Monkey beat the market by 52 percentage points in 24 months Click to see monthly returns in table format!

Lists

The 10 Countries with the Highest Suicide Rates

The 10 Most Technologically Advanced Countries in the World

The 10 Safest Countries in the World to Live in Peace

The 10 Top Selling Smartphones in the World 2014

The 12 Biggest Shopping Centers in the World

The 10 Friendliest Countries in the World

Qihoo 360 Technology Co Ltd (QIHU), Actavis plc (ACT), Yahoo! Inc. (YHOO) Among 20 Long Ideas from Sohn Canada

The 10 Laziest Countries in the World

The 10 Most Polluted Countries in the World

The 10 Most Dangerous Cities in America 2014

The Top 10 Gold Producing Countries in the World

The 10 Tallest Buildings in the World

The 10 Richest Stand Up Comedians in the World

The 10 Fattest Countries in the World

The 5 Best Summer Jobs for Teens

The 10 Most Religious Countries in the World Keeping the Faith

The 10 Most Educated Countries in the World

The 10 Most Popular Cell Phones in the World

The 10 Drunkest Countries in the World

The 10 Most Expensive Private Schools in the World

The 10 Smallest Countries in the World

Walking Dead Season 5 Spoilers You’ll Wish You Didn’t Know

The 10 Poorest Countries in the World

The 10 Greenest Countries in the World

The Top 10 Countries with the Highest Population in the World

The 10 Most Visited Countries in the World

The Top 10 Star Wars Characters in the Iconic Series

The 10 Most Expensive Android Phones in the World

5 Reasons Why The Illuminati Is Real and a Threat to Society

The 6 Scariest Halloween Costumes Ever Screamed At

The 4 Biggest Hedge Fund Managers in the World Today

The 15 Most Densely Populated Countries in the World

The 10 Biggest Tea Drinking Countries in the World

Top 6 Ways to Improve Your Checkout Process and Close Sales

The 5 Most Profitable Online Businesses You Can Start Today

The 20 Most Profitable Hospitals in the US

The 5 Most Profitable Home Businesses to Start

The 7 Teams that Will Win the Stanley Cup in 2015

The Top 10 Most Expensive Digital Cameras to Snap Stunning Shots With

The 10 Highest Quality Fast Food Restaurants In America Today

The 8 Best Halloween Decorating Ideas to Spook Up Your House

10 Marvel Women that Should Get a Movie Right Now

The 20 Best Remixes of Popular Songs that Will Make You Forget the Originals

7 Most Expensive Cities in the World

5 Least Expensive Cities in the World

10 Celebrities Who Believe In Scientology

10 High Margin Food Products to Build a Business Around

The 10 Most Expensive Clothing Stores in the United States to Get Decked Out At

The 5 Biggest Kickstarter Scams That Swindled Backers’ Donations

The 10 Most Expensive Boarding Schools In the World

Subscribe

Enter your email:

Delivered by FeedBurner

X

Thanks! An email with instructions is sent to !

Your email already exists in our database. Click here to go to your subscriptions

Insider Monkey returned 47.6% in its first year! Wondering How?

Download a complete edition of our newsletter for free!