Biggest Consumer Technology Retailers: Apple’s 2012 Position in US Consumer Technology Sales

Tim Cook holding chartBiggest Consumer Technology Retailers: According to a report by The NPD Group, Apple Inc. (NASDAQ:AAPL) was the third biggest consumer technology retailer in the United States in 2012.

If you want to read the report in full, visit this page. It is here that you will find all the information you are looking for regarding Apple as well as many other technology retailers.

As you move through the data, you will find that Apple Inc. bumped up its share from 17.3 percent in 2011 to 19.9 percent in 2012.

AppleInsider had this to say about the results:

“Apple’s revenue easily beat out rival Samsung, which came in second with 9.3 percent, up from 7 percent in 2011. The rest of the top five saw their share of revenue fall in 2012: HP dipped from 8.9 percent in 2011 to 8.2 percent last year, while Sony and Dell both slid to 4.4 percent and 3 percent, respectively.”

As you can see, despite the fact that Samsung continues to put the heat on Apple Inc. (NASDAQ:AAPL), they have come up short in this department.

Despite the fact that Apple experienced growth, retail sales as a whole declined in 2012. Here is what Stephen Baker, vice president of industry analysis at NPD had to say:

“While sales fell in consumer technology for the second consecutive year, there was an uptick in Q4 which is cause for optimism. After struggles with declining categories, and increasingly saturated markets over the last few years, fourth quarter’s results may be the first sign that even as a mature industry consumer technology can grow again, albeit with a very different dynamic than in previous growth spurts.”

Overall, Apple Inc. (NASDAQ:AAPL) only trails Best Buy and Walmart in the top retailer category.

It will be interesting to see if Apple Inc. (NASDAQ:AAPL) is able to gain more ground in 2013, or if the company will face a backslide that seemed to hit the industry hard last year. What are your thoughts on this?

Check back here for more updates on Biggest Consumer Technology Retailers.

DISCLOSURE: I have no positions in any stock mentioned.

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