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Amazon.com, Inc. (AMZN): Yahoo! Inc. (YHOO)’s Golden Egg Is Alibaba

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Yahoo! Inc. (NASDAQ:YHOO)Yahoo! Inc. (NASDAQ:YHOO)‘s shares have been going higher recently. The company’s investment portfolio mainly comprised of two marquee holdings, Alibaba and Yahoo Japan have both seen robust top-line and bottom line growth. Investors and analysts alike have stated that the value of Alibaba can be north of $120 billion. Yahoo’s share repurchases along with the rising value of Alibaba have been major contributors in the recent run up of Yahoo shares and it is likely to remain that way.

Investment holdings are driving net income 

Yahoo! Inc. (NASDAQ:YHOO) core businesses of display properties and search are still in decline. In 2Q13, Yahoo! Inc. (NASDAQ:YHOO)’s display revenues declined 12% Y/Y to $472 million, the number of ads sold declined 2% year-over-year and the price per ad declined by 12%. Yahoo’s revenues from the search engine was $418 million in 2Q13, which is a 9% Y/Y decrease. However, the company is selling more ads on search as the paid clicks increased a stellar 21% year-over-year, but the price per click came trickled down by 8%.

Yahoo! Inc. (NASDAQ:YHOO)’s management in the most recent earnings call did state that the company is trying to build a great customer experience on various Yahoo properties. A reason for Yahoo’s decline in display advertising is very likely to be the company’s efforts to reduce banner blindness.

The company’s bottom line is increasingly being driven from the equity earnings from Yahoo Japan and Alibaba. Back in 2010, the combined income from these two holdings stood at 32% of Yahoo! Inc. (NASDAQ:YHOO)’s net income and in 2Q13 this surged to 67% of total Yahoo! Inc. (NASDAQ:YHOO)’s net income. And going forward, the company’s net income will likely be more dependent from these two Asian assets.

Alibaba is bigger than Amazon, eBay

Alibaba is growing at a rapid-fire pace and has a very dominant position in China’s e-Commerce industry. The company easily compares to Amazon.com, Inc. (NASDAQ:AMZN) and eBay Inc (NASDAQ:EBAY). The company’s business model is very much in line with eBay Inc (NASDAQ:EBAY)’s business of connecting buyers and sellers in the online marketplace, and similar to Amazon.com, Inc. (NASDAQ:AMZN)’s third party (3P) marketplaces business. But Alibaba’s strong stable of Internet businesses such as e-Commerce and cloud computing make it more in line with Amazon.com, Inc. (NASDAQ:AMZN)’s business.

However, the transaction volume on Alibaba’s platform including Taobao and Tmall.com was estimated to be $180 billion in 2012, which is much higher than Amazon.com, Inc. (NASDAQ:AMZN)’s estimated gross merchandise volume of $104 billion (which estimates GMV of roughly $52.5 to its 3P business) and eBay Inc (NASDAQ:EBAY)’s total commerce volume of roughly $145 billion in 2012.

Alibaba doesn’t sell the goods itself but is the facilitator of online trade like eBay and is growing at a rapid-fire rate of more than 71%. And according to Yahoo’s disclosures, Alibaba’s net income margin in 1Q13 stood at 48%, which is greater than the net income of margins of Amazon.com, Inc. (NASDAQ:AMZN) and eBay combined.

And Alibaba operates a number of other lucrative properties in China including Alipay and an 18% stake in SINA’s Weibo unit which is similar to Twitter. And the payment transactions on Tmall.com and Taobao are processed on Alipay. And Alipay has become the largest online payments player in China with more than 700 million registered users, which is exponentially higher than PayPal’s customer base of 132 million.

Amazon and eBay trying to win Chinese consumers

Amazon is investing heavily in China, and has been in that investment mode for a few years now. Amazon’s management disclosed in the 2Q13 earnings call that the company will be making more investments in the world’s populous country–to add more selection across more product categories. Amazon.com, Inc. (NASDAQ:AMZN) clearly views China has a long-term growth region, and is competing with Alibaba’s Internet properties to win over Chinese consumers. Amazon is also trying to build a broader presence for the Kindle product line in the Chinese market through numerous offline retailers as well.

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