Amazon.com, Inc. (NASDAQ:AMZN) has a very popular business and an extremely popular and visible Facebook page. The company has managed to stay away from any major controversies or get involved in anything that would alienate any of its wide market. It is the company’s customer service, its prices and its lack of positions or shameless selling that has generated such a following and so many generally loyal customers.
But for one of the rare times, Amazon.com, Inc. (NASDAQ:AMZN) may have finally stepped in it. Taste has taken a back seat for one brief moment on the Amazon.com Facebook page, which has 19 million followers. That is quite a large audience to see you step in it with one of the more tasteless moves you might find. There is the politicizing of the dead just hours after they pass, and there is the shameless plug of merchandise due to a person’s passing.
Well, considering that Amazon.com, Inc. (NASDAQ:AMZN) pulled this gaffe off the Facebook page and has yet to comment on the post, the selling likely wasn’t shameless – it’s acting very shameful. Amazon.com was getting a lot of heat this morning when the company posted a condolence message about the passing of “The Sopranos” actor James Gandolfini and paired with a link to the page where Amazon.com was selling the first season DVDs of the hit TV series.
With 19 million followers, a post like that doesn’t need to be up very long before a good number of people will see it and feel compelled to comment. Amazon.com, Inc. (NASDAQ:AMZN) took the post down quickly after some commenters wrote they were “ashamed” to be fans of the company when they posted a promotional link as part of a condolence. However, Amazon.com has not come out and commented publicly on the gaffe. What do you think? Should Amazon.com make some comment, or just let it blow over since the post was taken down? Let us know yoru thoughts in the comments section below.