Already on Zynga’s drawing boards this year is a set of actual money casino games that the company is developing with Party Digital Entertainment. This suite of games, which include blackjacks, roulette, poker, and slots, is expected to be released by the first semester of 2013. The company also plans to branch out this year into licensed board games and launch more game apps for mobile communication devices, launches that are said to be drawing market interest.
A Resounding Echo in Facebook
Meanwhile Facebook is also exploring possibilities on how it can cash in on users from among its estimated 1 billion members who are increasingly accessing the social networking site via mobile communication devices, such as tablets and smartphones. The growth in traffic to the site via these mobile devices presents yet another potential to grow the social network’s bottom line, or so the rationale goes.
Facebook stands to gain greater monetization possibilities from this trend of mobile users as the company claims that these fans are more loyal to the social network site. Facebook VP Dan Rose said in a recent media conference that some 70 percent of Facebook mobile users access the site daily. This compares with less than 50 percent of those who just use their PC for site visits.
What Facebook now wants to do is provide more app space for these mobile users, features that can draw more revenue from online marketers and advertisers. Unlike PC game-centered Take Two and Zynga, though, the social network’s focus would be more diversified, involving movies, books, and fitness goals that its members share information about through the site.
A $448.7-million Apple for Investors
On the other hand, don’t expect Zynga to level up to match Take Two Interactive's performance anytime soon. Significantly, consumer anticipation is mounting for the forthcoming launches of Take Two Interactive’s Grand Theft Auto V and BioShock Infinite. These twin offerings mean that Take Two is positioned for a solid conclusion to its fiscal year 2013. They are also strong platforms for substantial sales and profits growth in the coming fiscal year.
Moreover, the company, which has $448.7 million in cash surplus, has also announced that its board of directors has authorized the repurchase of up to 7.5 million shares of the company’s common stock. The purchases, which will be done from time to time through several methods including the open market, will certainly be worth keeping an avid watch on as they could further boost the average value of the company’s stock.
The article Addiction in Take Two's Position originally appeared on Fool.com and is written by Renia Bula.
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