Despite the fact that the Google Inc (NASDAQ:GOOG) Android operating system has become one of the most popular in the world, we don’t want to lose track of what this company is all about and where it came from. Remember, Google started as a search engine company and is still dominating this space in 2013.
Although Google Inc (NASDAQ:GOOG) does have competition in the world of search, it is nothing like the company is facing as far as its mobile operating system is concerned. Instead, the search engine giant sits atop the industry with no major competition at the present time. Sure, you have Bing and Yahoo but for the most part these companies are far behind and simply hoping to hang on.
Even more so, webmasters realize the importance of relying on Google Inc (NASDAQ:GOOG) for traffic. They know that the higher their site is ranked in Google for particular keywords the more traffic they will receive. Subsequently, revenue increases along with the number of visitors to their site.
With all this in mind, Chitika Insights recently published an interesting report: The Value of Google Result Positioning
In other words, this study took a closer look at the amount of traffic a website will receive based on its search engine ranking position in Google.
While everybody wants to rank number one for their targeted keywords, there is only one stop at the top.
Here is a brief excerpt:
“The percentage of traffic for each position looks very similar to results published three years ago. A website with the first position in the search results contributed to 33% of the traffic, compared to 18% for the second position.
The data also shows that the first position on any page of results contributed to more traffic than the second position in each respective page (i.e. traffic from users dropped by 27%, 11.3%, and 5.4% from the first position to second position in page two, three, and four). Also, similar to the previous report, the drop in traffic volume between the last position on a page and first position on the next page was high. The traffic dropped by 140% going from 10th to 11th position and 86% going from 20th to 21st position.
The drop in cumulative traffic moving from one page to another was even more significant.”
Google Inc (NASDAQ:GOOG)’s algorithm may have changed over the years, but this has not altered the fact that the number one position gets the most traffic.
View the Chitika graph on the next page for a better idea of what type of traffic can be expected at each position in the Google rankings: